CALAMEO MAG ENG #9 - APRIL 2022

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ENGLISH 9 # mag THE MUSIC ISSUEFrom vinyl to viral APRIL 2022 NEWS STATISTICS & MORE 1

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ALEXA, PLAY MY FAVORITE SONG Music is an integral part of the human experience. It enhances our lives in so many ways: music can improve our mood, foster connection with other people, and may even keep our brains young. People who exercise will attest to the boost CALAMÉO MAG Director of energy that a fun song provides during a difficult Jean-Olivier de Bérard workout, and, conversely, music can help us relax Editor in chief Elizabeth Dulcich by lowering blood pressure. Last but not least, Editor music is creative and fun! Chloé Jouanne This issue of CALAMEO Magazine is all about music Design Ana Beatriz Avolio and audio. At the same time that podcasts have Cover image taken an increasingly important role as a news and Andrey Kiselev entertainment medium, music streaming services have also grown astronomically. Audio media is now part of our daily lives; for many of us, it is almost an automatic reflex to put on music or a podcast (or the radio, or an audiobook...) as soon as we wake up. The Calaméo team has put together an issue that has something for everyone: podcast marketing tips, a history of how we listen to music, statistics about the music industry, and advice for songwriting from the professionals. We even have a playlist dedicated to the chart-topping songs of the past 75 years. So let’s dive right in! HAPPY READING! 3

CONTENTS DISCOVER OUR PLAYLIST 5 STATS Music by the numbers 6 NEWS 8 SPOTLIGHT Music to our ears 14 CREATIVITY CORNER Write songs like a pro 18 TIPS A handy guide to perfect podcasting Ma rlo n 20 MOODBOARD Music 22 PICKS Strike a chord 4

STATS MUSIC BY THE NUMBERS Classical, rap, pop, gospel, rock, blues...what’s your style? We’ve got interesting facts and statistics about record-breaking music of all genres. 2,200 +1 T renditions of the most- covered song of all time, “Yesterday” by songs streamed The Beatles annually Stacker Stacker 67% 3,000 TikTok users who are compositions by more likely to seek out classical composer, songs on streaming Georg Philip Telemann services after hearing Your Classical them on the app Business Insider $2 M +3 B price of Once Upon a Time in Shaolin streams of “Shape of You” by Wu-Tang Clan, by Ed Sheeran, Spotify’s the most expensive most-streamed song album ever sold Chart Masters History of Yesterday vpanteon 5

NEWS Photocreo Bednarek BLOG ARTICLES Hot off the press! Our latest SUGGESTED FOR YOU blog articles are ready Digital self-publishing and waiting to be read. If for creatives you’re a creative type, read our article on how digital All you need to know about newsletters: publishing can be a boon for Part one those in creative industries. Newsletters (Part Or, learn how to create, two): Making your publish, and distribute the newsletter a success perfect newsletter in our Insider publishing tips series on newsletters. Find from the pros these, and much more, on [Infographic] The our blog. importance of brand identity 6

WHAT DO YOU KNOW ABOUT CALAMÉO? How much do you know about Calaméo and digital publishing? Our new video explains it all! Watch the video alesmunt Victor Koldunov NEW AT CALAMEO MAGAZINE IN FRENCH We have a brand-new service Did you hear? The Calaméo Mag is to help you with your content now available in French! Send the creation projects: CALAMEO version en francais to your très chic STUDIO. Project management, francophone friends and contacts graphic design, personalized so they too can learn about all the support, and more! advantages of digital publishing. Learn more Read it now 7

SPOTLIGHT MUSIC TO OUR 8 EARS

How do you listen to music? Do you ask your Amazon Alexa to play your top playlist? Or do you log on to a streaming app on your phone and, with just a few taps of your finger, find the latest song from your favorite new artist? Some music aficionados may prefer the old school way, placing a record on a turntable and listening to the satisfying crackles of a vinyl record. Up until 150 years ago, music was experienced in the moment and in person, within physical proximity to the musician. Live performances were the only way to listen to music, and it was an ephemeral art form, disappearing into the air once the melody faded. That all changed with the invention of music recording devices. Damir Khabirov 9

SPOTLIGHT THE DAWN OF MUSIC RECORDING   It is only relatively recently that humans have been able to listen to music that was played at another time or place. The 1859 model of Édouard- revolution of recorded music arrived first Léon Scott de Martinville’s with Édouard-Léon Scott de Martinville’s phonautograph invention of the phonautograph in the late 1850s; this device recorded sound Thomas Edison’s phonograph invention but, importantly, could not play it back. A followed almost two decades later in 1877. stylus traced soundwaves onto a piece Rather than using a stylus in soot on of paper or glass covered in soot, with paper or glass, Edison’s invention used a the intention that people would be able metal cylinder wrapped in tin onto which to “read” the soundwaves visually. In sound waves were etched by a needle 1860, Scott recorded the song “Au clair while a person spoke into the mouthpiece. de la lune’’ on his device. Amazingly, The phonograph was able to both record researchers have been able to replicate sound and play it back. Edison’s design the recording. You can hear it here! This is was improved upon by Alexander considered to be the oldest recording of a Graham Bell and his associates ten years human voice in existence. after that: notably, they used wax on their cylinders rather than tin and named their device the graphophone.  Emile Berliner invented and developed A Victor V phonograph, the gramophone in the 1890s. It differed Norman Bruderhofer circa 1907, a popular model from the phonograph and graphophone in that it used a flat disc rather than a cylinder to record and play the sound. The gramophone was an immediate success as it easily lent itself to mass production. The recorded music industry took off, and record labels were born. People bought gramophones to listen to pre-recorded music in their own homes; it was no longer necessary to go to the opera or concert hall to hear music! 10

FINALLY, PEOPLE COULD LISTEN TO MUSIC IN THEIR OWN HOMES RATHER THAN GO TO THE OPERA OR CONCERT HALL splitov27 11

SPOTLIGHT TODAY, MANY PEOPLE OPT TO STREAM MUSIC Cassette tapes rendered music more portable VINYL TO VIRAL Gramophones, or record players as they became to be known, played vinyl records, which eventually gave way to Marlon cassette tapes. Tapes gained popularity in the 1980s and rendered music more portable. Compact discs (CDs) dominated in the 1990s. The late 1990s/early 2000s 99 cents in its brand-new digital iTunes was the era of the digital music revolution. store in 2003. Consumers compiled all Listeners stored and sought out music via of their music into digital music libraries, computers and the Internet, which meant accessible at the tip of their fingers in one that they could own music digitally thanks device: the iPod. to (sometimes illegal) MP3 file sharing Today, most people opt to stream music websites like Napster. Apple ran with in lieu of owning physical copies of this concept, selling individual songs for albums or songs. And the music industry has changed along with our preferences: many artists are choosing to release their own music online on Soundcloud, Spotify, Eyestetix studio Deezer, or other streaming sites rather than rely on record labels for distribution. The Internet has become the de-facto TikTok is the go-to app for home of music. In fact, some of the most discovering new music popular artists today, including Adele, 12

Jonathan Cooper PLAYLIST We’ve compiled a list of all the US chart-topping songs from the past 75 years! Listen here Christopher Macsurak TikTok star Addison Rae (center) showing Jimmy Fallon and Jennifer Lopez the latest Adele was discovered TikTok dance trend after putting her music on Myspace Justin Bieber, and The Weeknd, were all AUDIO IN DIGITAL discovered online thanks to social media PUBLISHING sites like Myspace and YouTube.   In 2021, the songs at the top of the charts Whether you are jamming to a vintage were songs that went viral on social vinyl album or dancing along to the media (usually with choreographed latest viral song on TikTok, listening dances or funny skits). Artists and to recorded music is an immersive record labels are taking advantage of experience. But music is not just this phenomenon, using TikTok and reserved for entertainment – digital Instagram to promote songs in the publishing sites like Calaméo are hopes they become top trending hits, excellent means for lending an audio collaborating with influencers to amplify component to your documents. the transmission. Some songs are even Add music or sound effects to enhance being written and performed with the your digital publications; your readers goal of appearing on TikTok or Instagram will enjoy the extra pizzazz that to increase chances of viral success! audio provides! 13

CREATIVITY CORNER WRITE SONGS LIKE A PRO From Dolly Parton to Michael Jackson to the first songwriter to win the Nobel Prize in Literature, Bob Dylan, here are five songwriting tips and tricks photolas from the pros. 14

FOTOSPLASH 15

photolas CREATIVITY CORNER 1 EXPRESS YOURSELF 2 For Dolly Parton, and for many other artists, writing songs is a way to express themselves: it’s a necessity for them. You inevitably have things to say, so express yourself through your lyrics! “Songwriting is my way of channeling GET INSPIRED BY my feelings and my thoughts. Not just THE CLASSICS mine, but the things I see, the people I care about. My head would explode if As always in art, you have to be I didn’t get some of that stuff out.” interested in the classics and understand DOLLY PARTON what makes them important to be able to create something of your own. Bob Dylan talks about being inspired by the doomu form and structure of the classics, not just copying what’s already been done. “[...] you can’t just copy someone. If you like someone’s work, the important thing is to be exposed to everything that person has been exposed to. Anyone who wants to be a songwriter should listen to as much folk music as they can, study the form and structure of stuff that has been around for 100 years.” BOB DYLAN 16

Young. It’s up to you to experiment 3 and find the right tempo! “For me, songwriting is something I have to do ritually. I don’t just wait for inspiration; I try to write a little bit every day.” SEAN LENNON PERSEVERE “I don’t force it. If you don’t have an Writing and composing songs takes idea and you don’t hear anything a lot of time and effort. As Michael going over and over in your head, Jackson explains: it’s hard to capture don’t sit down and try to write a exactly what’s in your head. However, song. You know, go mow the lawn... you must persevere; the more songs My songs speak for themselves.” you write, the easier it will become. NEIL YOUNG 5 “Songwriting is a very frustrating art form. You have to get on tape exactly what’s playing inside your head.” MICHAEL JACKSON 4 PUT THE PIECES TOGETHER When you start writing songs, your notebook may quickly fill up with verses here and choruses there. A tip FIND YOUR PACE from The Beatles is to put together snippets that work well together to Not everyone works the same way form a complete song. or at the same pace. So you’ll need to find a rhythm that suits you: write “Putting two songs together, I’ve every day, like Sean Lennon, or write always loved that trick when it works.” only when inspiration strikes, like Neil PAUL MCCARTNEY 17

TIPS A HANDY GUIDE TO PERFECT PODCASTING Because podcasts have become the essential content format on the web these past few years, we wanted to share with you the fundamental rules to becoming the perfect podcaster. 1 CHOOSE QUALITY OVER QUANTITY Avoid dead air and long, off-topic discussions at all costs. If the topic of the day can be developed in 10 minutes, the episode should last 10 minutes. Prioritize shorter episodes, or fewer episodes, with quality content to keep your listeners interested. Read more 18

2 MAKE IT YOURS Work on your formula. Your introduction, your different segments, your tone, your 3 voice, your conclusions: everything must be studied and RELEASE EPISODES mastered while still reflecting LIKE CLOCKWORK your personality. There’s no better recipe to differentiate Create an expectation among yourself from your competitors! your listeners by setting a fixed schedule, like a radio show, so Read more that they are always present when episodes are released. If you’ve communicated that your podcast comes out every Saturday, you must commit. To avoid missing deadlines, create all your episodes in advance. Read more 4 DON’T LET THE PODCAST GO TO WASTE Finally, recycle your content. Include your episodes in blog articles, offer additional resources, share a visual with your community on social media that summarizes an old episode or an infographic that addresses a subject discussed on your podcast. Read more 19

Erik Mclean MOODBOARD Mikkel Bech Noh Simon “Music is the art which is most nigh to tears and memories.” OSCAR WILDE 20 MUSIC

Rama C “MUSIC IS LIFE ITSELF. WHAT WOULD THIS WORLD BE WITHOUT GOOD MUSIC? NO MATTER WHAT KIND IT IS.” LOUIS ARMSTRONG master1305 CONFUCIUS Caleb Toranzo kind of pleasure “Music produces a cannot do without.” which human nature Marcela Laskoski 21

PICKS STRIKE A CHORD Calaméo is the best place to find content from music lovers around the world. Whether you are looking for music journals, music museum brochures, or the upcoming season’s schedule at your favorite music venue, we’ve got it all! Check out some of our picks to get started. MONTREUX-VEVY PHILHARMONIE DE NASHVILLE REGION Crazy about music? PARIS Fun fact: Nashville’s Explore this magazine The Paris Philharmonic nickname is “Music City”! from Montreux, an iconic has opened a new space Read all about the vibrant Swiss town known for its dedicated to children. and musical city and its connection to musical Learn about music beautiful surrounding history and events. through your childrens’ region. View more eyes and read about View more this new venue in their brochure. View more Share your favorite publications with us on Twitter @calameo 22

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