CALAMEO MAG ENG #12 - February 2024

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ENGLISH #12 mag THE LITERATURE ISSUE One page at a time FEBRUARY 2024 NEWS STATISTICS & MORE 1

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WELCOME TO WONDERLAND Exploring the ocean depths unknown to humankind aboard a mysterious submarine, playing croquet with animated playing cards in Wonderland, or traveling the world all the way to the North Pole in pursuit of a murderous CALAMÉO MAG creature: reading makes all of this Director Jean-Olivier de Bérard possible, and so much more! Editor in chief If literature has a special place Chloé Jouanne at Calaméo, it’s because we’re Design Ana Beatriz Avolio passionate about reading. What’s Cover image more, we’re delighted to count lagano many publishing houses among our prestigious customers, releasing excerpts from their works for the enjoyment of our community of readers. In this new issue of CALAMÉO MAGAZINE, we invite you to discover: surprising statistics on books, a zoom on today’s literature, and tips on how to communicate effectively as a brand. And much, much more! And as a bonus: our special reading playlist. HAPPY READING! 3

CONTENTS DISCOVER OUR PLAYLIST 5 STATS The strange library 6 NEWS 8 Q&A 10 SPOTLIGHT Literary landscape 16 TIPS The right voice 18 MOODBOARD Letters 20 PICKS To be read photokozyr 4

STATS THE STRANGE LIBRARY Literature is full of interesting and unusual facts. Whether it’s the colossal number of characters in a work, or the number of translations of a novel: here are just a few examples. 1 058 novels Agatha Christie Brazilian author Ryoki Inoue is the world’s most translated author, holds the record for the world’s followed by Jules Verne and Shakespeare most prolific author Unesco Guinness World Records 438 characters appear in Victor Hugo’s novel Les Misérables Radiofrance China Is the country that publishes the most books in the world every year Statista 382 languages Antoine de Saint-Exupéry’s The Little Prince is the most widely translated book in the world Geo svitlini 5

NEWS fotofabrika DISCOVER THE INTEGRATIONS Connect your Calaméo account to your favorite applications and personalize your publications to offer unique experiences to your audience while studying them. Learn more LEAD AUDIENCE ENRICHED GENERATION ANALYSIS MEDIA Integrate forms into your Study your audience’s Hold your audience’s publications and develop a habits and understand their attention and maximize base of qualified contacts expectations to refine your engagement by offering by collecting contact data strategy and maximize the new experiences through from your audience. impact of your publications. rich media. 6

DISCOVER ALL THE COMPATIBLE APPLICATIONS Calendly Embedly Google Analytics 4 Get closer to your Enrich your Calaméo Track the performance audience by offering publications with of your Calaméo appointment booking captivating, immersive publications with precise from your Calaméo content. data on views and traffic. publication. Google Forms Hubpost Jotform Embed forms in your Capture qualified leads Collect responses publications and convert via forms integrated in your Calaméo your audience into into your Calaméo publication thanks to qualified leads! publications. interactive forms. Leaflet Mailchimp Matomo Add interactive maps to Integrate Mailchimp Get detailed information your Calaméo publications. forms into your Calaméo on audience engagement publications. Gain in your Calaméo subscribers and boost publications. engagement. Typeform Shopify Youtube Create interactive polls to Present your products Enhance your Calaméo better understand your attractively in your publications and audience and personalize Calaméo publications. integrate captivating your content on Calaméo. videos of your products and services. 7

Q& A “HOW TO USE INTEGRATIONS IN MY CATALOG?” Claire and her team have a Calaméo PLATINUM account. Jake Nackos They publish their catalog every new season and like to offer unique and innovative CLAIRE experiences to their customers. Marketing manager for With the launch of our new a snowboard brand feature, Claire wonders how to include integrations in their next catalog to make it even more interactive. Her team already uses Mailchimp, Typeform, Calendly and Shopify in their daily tasks. See on the opposite page our ideas for addressing Claire’s question. Sirisvisual 8

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SPOTLIGHT LITERARY LANDSCAP Literature has seen many innovations since its birth. The literary landscape of the last century is undoubtedly very different from ours. Between the new ways of publishing a book and promoting it, it’s clear that the arrival of the Internet a few decades ago gave literature a new turn. Images by parsvitlini 10

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SPOTLIGHT SELF-PUBLISHING which enable you to share your FOR EVERYONE manuscripts with the whole world, in just a few clicks. Today, 20% of legally registered It’s also due to the lockdowns of books in France are self-published. 2020, which have enabled those who More and more authors are deciding were usually short of time to write a to publish their books by themselves. manuscript. In France, one person in ten Reasons include repeated rejection is said to have started writing a book by publishing houses, or the desire during the first lockdown. What’s more, to have total control over sales, in 2020, the number of self-published production and royalties. books rose by 40% compared with the If it has become easier than ever to previous year. If being an author used publish your own book, it’s thanks to to be restricted to an elite, it’s now the arrival of new publishing tools, possible for anyone to become one, such as Amazon KDP or Calaméo, thanks to self-publishing. 12

FROM CASSETTES TO AUDIBLE, THE AUDIO BOOK HAS SEEN MANY INNOVATIONS NEW format that enables readers to FORMATS continue reading wherever they are, unlike physical books, which are With the arrival of the Internet in our heavier and take up more space. homes, we’ve become accustomed Another convenient and innovative to reading on screen. So it’s hardly format is the audio book. This format, surprising that digital books are too, has evolved considerably in gaining ground. In fact, in 2022, 25% recent years: first available on of French people said they had already cassette or CD, it is now available read a digital book. Whether on a directly online, from specialized tablet, computer or phone, the digital platforms such as Audible, or for book is a particularly convenient download. But innovation doesn’t stop there: audiobooks allow listeners to experience a totally immersive adventure, with the addition of background sounds and the participation of actors. In 2023, because we’ve become so used to listening to podcasts or YouTube videos while doing our daily chores, the audiobook seems to be a format particularly suited to today’s readers. 13

SPOTLIGHT MARKETING ON on Instagram, Jack Edwards, the EVERY NETWORK biggest Booktuber, has over 1.2 million subscribers to his channel, and Tik Today, more than half the world’s Tok’s #Booktok category has over population uses social networks. So 80 billion views. Books have never it would be ill-advised for the book had so much visibility, and publishing industry not to seize this opportunity. houses have understood this, as they Celebrity book clubs, Booktube now resort to mass mailing of books channels, Booktok accounts: books to influencers for them to present to are on every channel, attracting a their highly engaged communities. huge following. For example, Oprah’s Another marketing innovation you’ll book club has over 800K followers have noticed in your bookstores is 14

the appearance of new genres and same theme. But with the volatility categories. In particular, a new target: of social networks, it’s hard to know Young Adult, aimed at teenagers whether these new genres are and well... adults that are young. just passing fads, or whether they But also very specific genres such represent real, profound changes in as dark romance, dark academia, our literature. urban fantasy and feel good. Most of these new genres are the result of trends on social media, often WHAT’S NEXT? originating in the US, and enable publishers to sell more books by The book industry is in a state of rapid grouping different titles under the evolution. Thanks to the new tools at our disposal, it has never been easier to write and publish a book. Limited editions, sprayed edges, goodies: in the book industry, marketing is constantly offering readers new immersive experiences. Books evolve with the times, adapting to modern society. In recent years, we’ve seen a number of new expectations: trigger warnings at the start of a book, to warn sensitive readers, or the rewriting of old classics, such as Agatha Christie’s books, with the help of sensitivity readers, to make them less offensive to the modern reader. Today’s literary landscape is fascinating, but with all the ephemeral trends born out of social networks, it’s extremely tricky to imagine that of tomorrow. 15

TIPS THE RIGHT VOICE To communicate clearly and effectively, it’s essential for your brand to find its voice. Not only does this help you stand out, it also makes your brand remarkable. 1 TARGET AUDIENCE In communications, it’s important to know who you’re talking to. To do this, it’s essential to draw up persona sheets to clearly define your target audience. Read more 2 TONE Choose the tone that matches your target audience, but also your brand’s personality: formal or colloquial, informative or light-hearted, humorous or serious, and so on. Read more 16

3 TITLES You need to pay particular attention to your titles to make them irresistible: they must make people feel an urgent desire to read the rest of what you have to say. Read more 4 NO TECHNICAL TERMS Unless your brand targets industry professionals, it’s best to avoid overly complex technical language. Keep it simple and clear. Read more 5 CULTURAL REFERENCES You need to adapt your cultural references to those of your target audience: you can, for example, use memes, if you’ve noticed that your audience has a strong Internet culture. Read more 17

MOODBOARD “To learn to read is to light a fire; every syllable that is spelled out is a spark.” VICTOR HUGO Jason Leung LETTE i nibon a On Luc 18

Amy Shamblen “THE DIFFERENCE BETWEEN LITERATURE AND Ishaq Robin JOURNALISM IS THAT JOURNALISM IS UNREADABLE AND LITERATURE IS NOT READ.” OSCAR WILDE ERS Fototocam FRANZ KAFKA the seas frozen inside our soul.” ice-axe to break “A book must be an Nataliia Sve tlan a Re y 19

PICKS TO BE READ Excerpts from all the greatest classic novels are available to read on Calaméo. Discover our small selection to start filling your reading pile. WUTHERING HEIGHTS 1984 LES MISÉRABLES by Emily Brontë by George Orwell by Victor Hugo (Re)discover this great Rediscover this essential Read this great novel, classic of 19th-century piece of sci-fi literature. a classic of French English literature. View more literature. View more View more Share your favorite publications with us on Twitter @calameo 20

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