Calameo Mag #3 - September 2019

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3 # mag THE LEARNING ISSUE How digital publishing sharpens key skills in today’s classroom NEWS SEPTEMBER 2019 STATISTICS & MORE 1

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ROLL CALL BACK TO SCHOOL WITH CALAMÉO This fall, millions of students across the world will dust off their backpacks and head back to the classroom for a new school year. As they tackle math, history and biology, students will also be facing an even tougher subject: tech- nology and all the ways it shapes our world. Fast-paced changes in the digital landscape have trans- formed the education sector. High-tech smartboards are replacing blackboards and chalk, while online dis- Photo by Joanna Kosinska tance learning has created new opportunities for stu- dents everywhere. In this issue of CALAMEO Mag, we explore how digital publishing is being used in educa- tion to communicate with students as well as to help them learn. We take a look at the digital skills that publishing on- line can teach students today in our Highlights article, from media literacy to basic coding. This issue’s stats reveal the numbers behind the increasingly digital focus of the higher education marketing industry. Plus, you’ll find great reads in our Editors’ Picks, tips for making the most out of Calaméo and more. We’re also delighted to introduce you to our new Elements feature on Calaméo, which makes customizing your digi- tal publications a breeze. Be sure to check it out in News— and stay tuned for even more big announcements in our next issue. HAPPY READING! 3

TABLE OF CONTENTS Kimberly Farmer Annie Spratt 5 STATISTICS 6 Focus on higher education marketing NEWS 8 HIGHLIGHTS Digital 101 Freepik Element5 Digital 16 TIPS 18 EDITORS’ PICKS Moren Hsu Pop Quiz Smart Reads 4

STATS FOCUS ON HIGHER EDUCATION MARKETING Here’s food for thought: higher education is growing worldwide. To attract more students, schools are getting serious about digital communications. We’ve rounded up the stats that show why bringing polished publications online is key to creating a college community in this $500 billion industry. TOP 2 MOST IMPORTANT 37,8% RECRUITMENT STRATEGIES: EMAIL YOUNG ADULTS ENROLLED & WEBSITE (2018) IN HIGHER EDUCATION nacacnet.org GLOBALLY (2017) data.worldbank.org 5000 $11 BILLION COLLEGES AND UNIVERSITIES DONATED BY ALUMNI (2017) IN THE US usnews.com insidehighered.com V nter Leone e 5

NEWS CANNONBALL Essay time: What did you do over your summer Check out all of the great vacation? It seems like only yesterday that we were #beachreads available jumping into the season with @cornebarrieu. on Calaméo 6

Freepik BRANDING MADE EASY Ever wished you could make our publication viewer a little more your style? Now it’s quick and easy to add your branding to the viewer with our new Elements feature. Host your own logos, background Annie Spratt images and custom Skins right in your Calaméo account. Then apply them to your publications in just one click. Thanks to Elements, Platinum users no longer have to worry about hosting the resources to customize their publications—but that’s not all we unveiled with Elements! There’s also a brand- new, easy-to-use Skin Editor to help you modify the viewer, as well as FROM THE BLOG a streamlined design for choosing Find out how to put your your publications’ Properties. digital publications to work as Want to learn more about lead generation tools and why Elements? Tour all the ways you these simple steps can work can customize the viewer in our for you. Help Center. Learn more Learn more 7

HIGHLIGHTS DIGITAL 101 What do “digital natives” have to learn about digital skills? The generation of children in school today have grown up in a connected world. Smartphones, social networks and internet culture have been part of life for many as long as they can remember. These young digital natives are defined by their comfort with technology and use digital tools intuitively. Unlike their older “digital immigrant” teachers, today’s students do not need to be taught how to log on. 8

Georgie Cobbs 9

HIGHLIGHTS Freepik DIGITAL NATIVES ARE MORE LIKELY TO EXPECT EVERYDAY EXPERIENCES TO BE ACCESSIBLE ONLINE AND READING IS NO EXCEPTION. Given this digital intuition, it makes sense that technology has found a central place in the classroom. Teachers increasingly use connected computers, tablets and even smartphones in lessons around the world. Students might be asked to research, work together with classmates on a group project or turn in homework online. Digital publishing offers practical tools for students to share their work while also learning valuable digital skills. These skills go beyond the simple use of technology to help build students’ awareness of some of the biggest issues in our information society: accessibility, media literacy, digital community and understanding code. Read on to find out how digital publishing sharpens these key skills in the modern classroom. 10

PAPERLESS PROS CRITICAL THINKERS Although the future is probably not 100% The enormous amount of information paperless, plenty of everyday life has available on the web may seem moved to the screen. Digital natives are particularly amazing to those old more likely to expect experiences like enough to remember starting homework shopping, banking and entertainment assignments with a stack of library books. to be accessible online and reading is no All of this information poses new risks to exception. That’s why many publishers digital natives. In the age of fake news, make a wide variety of titles aimed at 91% of teachers think that evaluating younger readers available on Calaméo for the quality of information online is an parents and kids to sample. “essential” skill for students to learn. As digital natives head off to school, Digital publishing platforms can be a great digitally published textbooks can represent tool for teaching media literacy, or the an important source of information. Online ability to understand how information is course material meets students where communicated. While researching online, they are: on their phones, using Google students need to know how to consider to research their homework. By publishing more than just the search results. Factors textbooks digitally, educational publishers such as the format, the publisher and can ensure that digital natives find reliable the source of information are essential facts through search and maybe even to judging its quality: newspaper article remind them of the paper copy sitting in or wiki? Amateur or expert? Facts or their backpack. opinion? Digital publications are a rich Publishers can also offer convenience medium for students to explore and to students at ease with digital books, analyze, providing diverse materials which are searchable, downloadable published on a huge range of topics. and impossible to forget in their rooms. Learning to think critically about sources With college textbook prices in particular matters not only when reading, but also at an all-time high, online editions can when writing. One study found that be an especially attractive option for a third of high school students admitted today’s students. Since these publications to copying from the Internet in their live in the cloud, course information is accessible in and out of the classroom. Instead of staying buried deep in the clunky platforms of enterprise education applications, learning material can be consulted anywhere, anytime. 11

HIGHLIGHTS 91% OF TEACHERS THINK THAT VALUATING THE QUALITY OF INFORMATION ONLINE IS AN “ESSENTIAL” SKILL FOR STUDENTS TO LEARN. homework. Tools like Calaméo’s Editor publisher, she adds her own voice to the let students add external links to their vast resources available online. Students digitally published presentations, reports publishing on Calaméo also have the and projects to cite their sources. option of creating private publications, which are not indexed for search. Since LEARNING COMMUNITIES how to approach online privacy is in the Digital publishing is also an opportunity for news and on the minds of young people, today’s students to become part of a type students should decide carefully when to of online community different from those publish privately and when they want to than they may already belong to. Internet join a worldwide conversation. users younger than 25 are more concerned Whether public or private, digital than older users about privacy on the publications are the site of innovation in web. But unlike social media networks, teaching and learning. From educators digital publishing platforms do not restrict publishing lesson plans to student interaction to friends only. This openness newspapers distributing online editions, can teach students valuable lessons about digital publishing brings both local and being part of a global community. global communities together. Some Once a digital native becomes a digital inspired teachers are even using digital publishing to grade assignments, reviewing the homework that individual students publish and leaving comments with feedback. 12

FUTURE DEVELOPERS not enough qualified candidates. Although digital publishing is a great tool Students everywhere can benefit from for teaching in almost any subject, one of reviewing the technical basics of digital the ways it is most useful is for students publishing. Uploading different file types who are beginning to learn coding skills. to Calaméo is simple, but today’s students Digital natives may feel immediately need to know what it means to publish in comfortable with technology, but comfort HTML5 and what that allows you to do. does not mean an ability to code or even Studying up on the differences between understand what’s happening behind the a PDF, digital publishing and file sharing user interface. By 2020, an estimated 1.4 services is a good place to start. million software development jobs will go To gain practical skills, beginner stduents unfilled in the US alone because there are can try their hands at development DIGITAL PUBLICATIONS ARE THE SITE OF INNOVATION IN TEACHING AND LEARNING Freepik 13

HIGHLIGHTS EMBEDDING A PUBLICATION IN A STUDENT-CREATED WEBPAGE IS A PERFECT PROJECT TO PRACTICE BASIC CODING activities using digital publishing. FINAL MARKS Embedding a publication in a student- Digital publishing makes it easy for created webpage is a perfect project for students to access course materials learning about Iframes, a key building and offers teachers many possibilities block of many websites, while creating a for encouraging them to develop fully responsive Library widget display media literacy, participate in an online may be appropriate for more advanced information community and improve students. Students interested in design tech know-how. When it comes to can take advantage of Calaméo’s helping digital natives strengthen uniquely adaptable viewer by coding important digital skills, Calaméo is at their own viewer Skins. the top of the class. Freepik 14

INTERVIEW their readers with a great experience. It’s also very motivating to develop new markets in a company that already has so many satisfied customers. C - What are your main professional challenges for this year? FIORELLA FVG - Looking forward to 2020, my VINCES GARCIA main challenge will be to grow my Key Account Manager portfolio of clients, but above all to strengthen Calaméo’s position as the best digital tool for making your publications 100% interactive. C - In a few words, how would you describe your role at Calaméo? C - Finally, can you tell us which FVG - I am a Key Account Manager here at publication on Calaméo is your favorite? Calaméo and I take care of all our Spanish- FVG - All of my clients’ publications are language accounts, covering both the my favorites, especially the ones that Spanish and Latin American markets. I have helped them to publish! But if I My responsibilities are defined by had to choose just one, I would say the two important points: to grow and to beautiful publications from la Sociedad retain my portfolio of clients. In other Española de Lenguas Modernas. words, I offer customers a personalized accompaniment as they use our digital platform—which really sets us apart from other digital publishing platforms. C - What is your favorite part about your job? FVG - The part I like most about my work is getting to the office every morning and knowing that there are clients happy to have an account manager who speaks their language. I love being able to help our customers enrich their digital Lenguas Modernas publishes publications just so they can provide a newsletter every month 15

TIPS POP QUIZ What are four easy ways to make sure your publications on Calaméo are achieving their best? Check out these helpful hints! SAVED BY THE BELL Never sweat another deadline. Schedule a release date and time for your publications and breathe easy. Learn more WORK IN PROGRESS Make changes to your publication without having to start all over. Update the file and preserve your links, URL and more. Learn more 16

HIT THE BOOKS Show off your publications with a virtual library. Create a fun display and embed on your site for readers to browse. Learn more REQUIRED READING Keep your publications exclusive. Publish with a private URL and share your documents with a select audience. Learn more 17

EDITORS’ PICKS SMART READS We studied hard to choose just a few of our favorites from all of the amazing educational publications on Calaméo. Check out these great guides, helpful textbooks and bright magazines! TEG EXPAT DISCOVERY EDUCATION GUIDE 2019/2020 2018/2019 Dreaming of college in the International education Ivy League? You’ll feel like programs are an you’re already on campus increasingly popular choice thanks to this beautiful for parents around the magazine, where you world and this guide can can browse a selection help you get up to speed. of fascinating new Learn about different types research from Princeton of international schools, University across fields explore teaching trends from art history to and even find tips to artificial intelligence. prepare for exams! Read now Read now STS HIGH ESCALES 2 de SCHOOLS No need to carry a Attention adventurers! heavy backpack full of Imagine starting a brand- textbooks—Humensis has new school year in China, got you covered. French Argentina or New Zealand. students will want to have Get inspired with this a peek at this publication lively brochure from STS, to brush up on their whose exchange programs literature basics, but you offer Italian students high can also look over math, school experiences all over history and more. the world. Read now Read now 18

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