CALAMEO MAG #5 - May 2020

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#5 mag THE CULTURE ISSUE How technology is adapting to deliver art and ideas in extraordinary times NEWS STATISTICS MAY 2020 & MORE 1

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CULTURE STAYS IN This has turned out to be a very special issue of CALAMEO Magazine, in more ways than one. Like millions of people around the world, our team started unexpectedly working from home when preparing the spring edition. While as- sembling the magazine remotely involved some challenges, it also inspired us to explore how creativity happens at home. CALAMÉO MAG In a time of uncertainty and loss, our Culture Director: Jean-Olivier de Bérard issue focuses on the art and ideas that bring Editor in chief: Bridget Behrmann Assistant editor: Chloé Jouanne people together. We look at the evolution of Design: Ana Beatriz Avolio homemade culture in our Highlights article, in- Cover image: freepik vestigating the technologies that shaped DIY magazines, video and publishing. In Stats, the numbers show new ways of engaging with cul- ture on lockdown. And as always, we bring you all the latest News, Tips and Picks right here from Calaméo. This spring, we are very happy to be able to share the Culture issue with you. If you enjoy it, feel free to share with a friend. Or reach out and let us know what you think in the comments. We’ll be back with new editions of CALAMEO Magazine soon, but until then, we hope you’ll keep in touch. HAPPY READING! 3

CONTENTS 5 STATS Focus on Digital Culture 6 NEWS 8 HIGHLIGHTS Culture Connects 15 INTERVIEW 16 TIPS Best in Show 18 TEAM PICKS Book Club 19 FUN FACT 4

25% REDUCED BANDWIDTH FROM LOWERED STREAMING VIDEO QUALITY The Verge 2500+ 326M VIRTUAL MUSEUM DIGITAL BOOKS CHECKED TOURS NOW AVAILABLE OUT BY LIBRARIES TO VIEW ONLINE WORLDWIDE IN 2019 Fast Company Overdrive $4.3M MUSIC BOUGHT DIRECTLY FOCUS FROM ARTISTS IN ONE DAY VIA DIGITAL ON DIGITAL Bandcamp CULTURE With many people around the world staying inside, access to more culture than ever is going online. Whether you’re in the mood for the Louvre or Love Actually, it’s just a few clicks away. Explore these key stats that show how books, music and more are logging on. cottonbro 5

NEWS Christian Stahl CLAIM YOUR OWN CUSTOM URL Here at Calaméo, we’re always focused on giving digital publishers the tools to make their brands stand out. From our Editor to embeds, it’s easy to create engaging, interactive content that works for your business. And thanks to our newest professional feature, you can now bring your brand right into your links on Calaméo. Setting up your custom account URL takes just a few minutes and is available to users with a PLATINUM plan. Just head to your Account EXPLORE NEW settings, select the name you’d like TUTORIALS to appear in your account URL and One of the projects we’re claim your custom address! most excited about in 2020 Learn more is our brand-new series of Calaméo Tutorials. These beautiful, practical guides give you step-by-step instructions to key digital publishing features, like Embeds and Custom Skins. Check out the available Tutorials and watch for more coming soon! Learn more 6

AYUDA EN ESPAÑOL To kick off the year right, we were proud to unveil a big improvement to our Help Center. Muy grande: all of our support articles are Alireza Attari now available in Spanish! Fully illustrated and regularly updated, our Help Center is a valuable resource for everyone using Calaméo. Esperamos que nuestros usuarios de habla hispana lo disfruten! Vamonos FROM THE BLOG A virtual library offers digital publishers tons of advantages. Discover ten BIRTHDAY FAQS of the best reasons to In April, Calaméo celebrated 12 amazing create yours today. years of digital publishing. Although we Learn more weren’t able to mark the occasion over a traditional cake, we did step back to appreciate the wonderful community that makes our platform special. We also released a short video that answers a commonly asked question about Calaméo. Watch the video 7

HIGHLIGHTS CULTURE CONNECT Changing technology is giving people everywhere the opportunity to create and share. In the process, they’re contributing to global culture produced right at home. We investigate how making magazines, video and books became truly popular in the digital era. 8

Ismail Elazizi TS 9

HIGHLIGHTS Nathan Dumlao F or most of the last century, there were some pretty high barriers to making something—a song, a novel, a film, a magazine—and sharing it with a wide audience. Creating pop culture, producing Portable recording studio books and records and movies, then distributing them for people to buy was expensive. But that was before the internet. As a result, the companies and It only took a few years for the tools industries that grew around that would change popular culture in them became more and more the 21st century to arrive: social media and smartphones, streaming apps and powerful. To make it big, almost sharing platforms. Online, anyone can anyone hoping to add their voice create a web page, post a photo, write to the culture had to impress an an article, record a song or release an agent, editor or scout. original TV show. And although editors and agents have hardly disappeared, now they look to the internet to find out what’s big. Marjory Collins In other words, move Miranda Priestly over, Miranda Priestly. More than ever, culture is being produced and shared right from our own living rooms. Read on to learn how digital tools have helped reshape creative expression in the The New York Times connected world. newsroom, 1942

MORE THAN EVER, CULTURE IS BEING PRODUCED AND SHARED RIGHT FROM OUR OWN LIVING ROOMS LONG LIVE ZINES First up: magazines. Believe it or not, Today, many paper handmade magazines have a long zines have been Sniffin' Glue, 1977 history in pop culture. The first amateur collected and stored in magazines appeared in the 1930s, as archives for study and safekeeping. fans of science fiction created their own While fewer fanzine editors are publications to celebrate their favorite heading to the copy shop to print authors and stories. Back then, these up their work, zines have found a fanzines were usually produced with new home online. Design software, paper, pen and an early type of copy personal scanners and digital machine called a mimeograph. publishing tools have made it easier Inexpensive to make and easy to than ever to start a magazine at distribute, fanzines continued to thrive home, share it with the world and find for decades. Countercultural movements the right audience. like punk in the 1970s and riot grrl in the 1990s adopted zine-making and generated thousands of titles. These zines may have had short runs, tiny budgets and small audiences compared Advertisement from 1889 for the Edison Mimeograph to mainstream magazines, but they voiced important cultural trends and brought together new communities. 11

HIGHLIGHTS THE RISE OF VIDEO When its first video was posted in April 2005, few people could have predicted that YouTube would become the second-biggest site on the internet. “Me at the zoo” is a low- resolution, 18-second clip of YouTube co-founder Jawed Karim improvising a few sentences about elephants. In 15 years, it has been viewed over 89 million times and YouTube has evolved Allie Smith from a tech start-up to entertainment essential for people all over the world. Filming digital video Although every age group uses YouTube, its popularity is huge among Gen Z. Many of these viewers, born after 1997, grew up watching the unpolished cheap, easy-to-use cameras and editing video diaries, DIY skits and infinite apps. Now, they spend an astonishing tutorials that flourished there thanks to average of 3.4 hours a day on YouTube. What’s more, time spent on YouTube is increasingly replacing time spent watching traditional movies and TV. A 2016 study showed that in the evenings, more adults already watched YouTube on mobile devices than tuned into cable channels. And although studios are moving professionally produced content on to the platform, viewers have stayed loyal to homemade videos: 2019’s most "Me at the zoo", popular channels were still a very first YouTube video YouTube mix of gamers, vloggers and make-up artists. 12

WITH THE NEW KINDLE E-READER, WRITERS WOULD BE ABLE TO MAKE THEIR BOOKS AVAILABLE TO BUY AND DOWNLOAD STRAIGHT FROM AMAZON E-BOOKS FOR ALL Finally, let’s look at book Fabio Santaniello publishing. Aspiring authors have worked away on manuscripts at home for centuries, Movable type putting pen to paper letter blocks wherever they could find time to write. But in 2007, it seemed like they would no longer have to worry about finding a publisher to accept their manuscripts. With the new Kindle e-reader, writers would be able to make their books available to buy and download straight from Pinho . An early Amazon’s huge library of titles—no Kindle e-reader printing necessary. 13

HIGHLIGHTS CULTURE HAS SHIFTED TO INCLUDE MORE AND MORE PEOPLE CREATING, COLLABORATING AND SHARING ONLINE As it happened, online self-publishing did not completely overturn the way that books are sold. After a period of turmoil, the market for digital books settled into about 20% of total book sales and Chris Barbalis self-published titles dipped to just a fraction of that. However, 1.68 million e-books were independently published Staying connected in 2018 alone. Even if self-publishing platforms haven’t replaced more conventional structures, EXPRESS YOURSELF they have offered an important medium for authors around the world to make The evolution of zines, video and self- their voices heard. And the future publishing show ways that culture has of digital books is still being written. shifted to include more and more people Demand rose sharply in the spring of creating, collaborating and sharing 2020, when many people were confined online. No longer a privilege for a lucky to their homes due to COVID-19. For few, making something and making example, sales of e-books in France it available for a worldwide audience climbed by up to 200% in the weeks has been opened up for anyone. From following its March 17 livestreamed hangouts on YouTube Chris Barbalis lockdown, while users to new zines on Calaméo, digital borrowed 500% more communities are contributing to a rich e-books than usual from and vibrant global culture every day. The the Paris library system. A cat at home next big creation? It might just be yours. 14

Curious about the people behind Calaméo? We’re mixing up our team interviews so you can get to know us even better with a few quick Q&As: What energizes you at work? MATHIEU - Doing interesting things, solving interesting problems and having fun with my fellow co-workers. VLADIMIR - A nice working environment. CHLOÉ - Doing creative things. When you were a kid, what did you want to be when Chief Technology Officer (CTO) you grew up? MATHIEU - At first I wanted to be a fighter pilot (duh!), then a film director but I knew I would be working in tech as soon as I discovered programming. VLADIMIR - Professional soccer player—or a journalist. CHLOÉ - A singer-songwriter. What would we most likely find you doing on the weekend? MATHIEU - Apart from the usual family and friends stuff, mostly reading, watching TV shows and tinkering with Key Account Manager my side projects. VLADIMIR - Hanging out with friends and watching sports. CHLOÉ - I’m most likely going shopping, taking photos or filming videos. Are you a dog person or a cat person (or neither)? MATHIEU - I’m definitely a dog person. VLADIMIR - Cats for sure. I’m afraid of dogs! CHLOÉ - I’m a snail person! Content Creator If you could choose a superpower, what would it be? MATHIEU - I’d choose teleportation without hesitation (if I can use it safely of course). VLADIMIR - Teleportation. CHLOÉ - To be able to breathe underwater because I would love to live under the sea! 15

TIPS BEST IN SHOW Dreaming of digital publishing so polished it would be right at home in a museum? It’s all in the details. Bring your documents online to the next level with our quick tips. LOOK SHARP Dress up your account page with an avatar and site link to make a good first impression. Learn more EXPRESS YOURSELF No matter what your needs, there’s lots of ways to customize our publication viewer. Learn more 16

SOCIAL SKILLS Click to read or publication overview? It’s easy to choose the link you’d like to share. Learn more STAY CONNECTED Add contact links to help make getting in touch simple for your readers as they browse. Learn more 17

TEAM PICKS BOOK CLUB Who better to ask for reading recommendations than our very own team? Since we’re always thinking about digital publishing, we asked around the office for a few favorites. From fine art to geek chic, check out these team picks! MATHIEU QUISEFIT CHLOÉ JOUANNE VLADIMIR PAPATHANASSIOU Chief Technology Officer Content Creator Key Account Manager “I am a big fan of “Learn how to draw “Airlife from Lysagora Raspberry Pi from cute animals with is an irresistible travel Groupe Oracom” 62 Animaux Mignons publication.” à Dessiner from Éditions Eyrolles!” Share your favorite publications with us on Twitter @calameo 18

FUN FACT THERE ARE CALAMÉO USERS IN 194 COUNTRIES AROUND THE WORLD 19 freepik

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