CALAMEO MAG #7 - SEPTEMBER 2021

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7# THE RENEWAL ISSUE How to breathe new life into old ideas NEWS SEPTEMBER 2021 STATISTICS & MORE1

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REUSE, RECYCLE, REFRESH Now that we are firmly in the second half of 2021, it’s time to take stock. Remember those resolutions you made way back in January? Yeah, neither do we! But not to worry, a fresh start can come in any form and at any time. CALAMÉO MAG Take fashion, for example. You may have noticed the Director: Jean-Olivier de Bérard resurgence of heretofore outdated styles: high-waisted Editor in chief: Chloé Jouanne “mom jeans”, chunky white sneakers, oversized blazers. Contributors: Bridget Behrmann, Elizabeth Dulcich Another previously out-of-style item that has been re- Design: Ana Beatriz Avolio vived? The bum bag (or fanny pack for Americans). This Cover image: Black ice item is a small bag attached to a belt, worn around the waist, and was hardly seen for over 20 years. But recently, the bum bag has returned with a rejuvenated look: now streetwear fashionistas are wearing it over one shoulder and around the chest rather than around the waist. It’s an old item with a renewed attitude, and proves that anything can undergo a renaissance with a little creative thinking! To keep in the spirit of renewal, we have exciting updates to share with you. First, your publications may look and feel a little different thanks to the 2021 theme we introduced at the beginning of the year. Second, we are pleased to present our up- dated blog! We hope you enjoy these new updates as well as this issue of CALAMEO Magazine. HAPPY READING! 3

CONTENTS 5 STATS Resolution Revival 6 NEWS 8 HIGHLIGHTS Book Tech 16 CREATIVITY CORNER Finding your inspiration 22 TIPS Content Frenzy 24 MOOD BOARD Renewal 26 PICKS Origin Story 4

STATS 1671 YEAR THE FIRST 24% KNOWN NEW YEAR’S RESOLUTIONS RESOLUTION-MAKERS WERE MADE WHO WANT TO SPEND LESS Merriam-Webster TIME ON SOCIAL MEDIA Statista 19 AVERAGE NUMBER OF DAYS A RESOLUTION IS KEPT Inc.com 4.8x INCREASE IN SEARCHES FOR “RESOLUTIONS” ON JANUARY 1 Google Trends RESOLUTION REVIVAL Resolutions aren’t just for January. As we look back on the first part of 2021, it’s the perfect occasion to think about the good habits we promised to start at the beginning of the year, and maybe even make new ones (like even better digital publishing)! Take a look at the key stats to know about this timeless tradition. 5 freepik

NEWS A NEW LOOK FOR YOUR PUBLICATIONS You may have noticed that things look a little different on Calaméo this year. That’s because we launched a new and improved viewer theme for your publications back in January. Called “2021” to kick off the new year, the theme brings a streamlined, modern look to displaying your publica- tions. But there’s much more than style on offer in “2021”. We focused on upgrad- ing the viewer UX to make browsing on Calaméo better than ever. Want to learn more about what’s new in “2021”? You can read our full blog article—or try the theme out for yourself and publish now! Start publishing 6

Luca Upper MEET OUR NEW BLOG Another fresh start on Calaméo this year: our wonderful Calaméo Blog! Believe it or not, the Calaméo Blog first went online all the way SUGGESTED FOR YOU back in 2009, and the time was Measuring “dark social” right to shake things up for 2021. shares on Calaméo We began with an all-new design that makes it easy to discover more content. From our latest 7 ideas for better B2B posts to top articles, you’ll find content marketing plenty to explore on the homep- age. Plus, updated categories let Print vs digital in your you scan through related topics content strategy at a glance. Or head to the Library page for more Calaméo resources. But most importantly, when it Create unique digital comes to digital publishing, we’ve publications in 3 steps got you covered. The improved Calaméo Blog is full of in-depth, How digital publishing up-to-date content to help you helped businesses adapt sharpen your strategy and publish during the pandemic better. Take a look at some of the posts we recommend to enhance How to create a your digital publishing! successful digital marketing campaign 7

HIGHLIGHTS BOOK TECH INNOVATION IN PUBLISHING HISTORY What comes to mind when you hear the name Gutenberg? If you work on a website, you might think about the blogging Gutenberg in a 16th-century platform WordPress and its Gutenberg copper engraving content editor. If you’re a fan of e-books, you might think of the Project Gutenberg library of free titles. And if you’re a fan of the Police Academy movies, you might think of Steve Guttenberg. 8

Bookprinting in the 16th century 9

HIGHLIGHTS B Stadtbibliothek Duisburg ut only one Gutenberg was the original tech mogul who disrupted the publishing industry. In 1439, this German inventor developed a kind of press that made it A 1385 copy of the possible to print text in multiple copies. Of Sachsenspiegel, a German legal course, like many tech icons, Gutenberg code, written on was actually the second person to invent parchment with straps and clasps his device. Although it wasn’t widely on the binding adopted at the time, Bi Sheng created movable type 400 years earlier in China. It may seem funny to talk about books like a technology, the same way we talk HANDMADE BOOKS about smartphones and apps. Despite Before Bi Sheng and Gutenberg’s their low-tech material of paper and printing inventions, every single book ink, books are technology: an object around the world was made by hand. invented to store information. That’s why These manuscripts, or hand-written we’re taking a look at how innovation has texts, came in two main formats. shaped the history of publishing, from Scrolls had writing on a single, rolled- ancient eras right up to today. up surface. On the other hand, a codex would look much more like a modern book. They had multiple pages der S luijs inside a pair of wooden boards. But van Peter compared to printed books, very few manuscripts existed. In large part, handmade books were rare because of the time, effort and resources required to create them. Not only did you need Writing tablet with wax and stylus. Roman period. The sharp tip was used for writing and the flat end was for wiping it out 10

NOT ONLY DID YOU NEED SOMEONE WHO KNEW HOW TO WRITE (...) YOU’D ALSO NEED SOMETHING TO WRITE ON AND WITH Jean Miélot, a French author and scribe at work someone who knew how to write—not easy to find thousands of years ago— you’d also need something to write on and with. Some common materials included clay and wax tablets, papyrus paper and parchment. Besides quill and ink, styluses and calames were also used to write. And once you gathered the materials and found a scribe, it could take years to copy out a text. Because books and writing were advanced technologies most people never encountered in the handmade era, cultural information was stored in other ways. For example, the art and decoration on buildings like churches told visual stories to their viewers. Music, folktales and good old memorization were also important The scene in Botticelli’s forms for sharing knowledge. However, Madonna of the Book (1480) the arrival of the printing press was reflects the presence of books in the houses of richer about to revolutionize books. people in his time 11

HIGHLIGHTS MOVABLE TYPE TECHNOLOGY MEANT THAT PRINTING A PAGE TOOK MINUTES INSTEAD OF WEEKS PUBLISHING REVOLUTIONS Printing wasn’t special to the printing Heater press, but the concept of movable type was. For centuries, artists knew to carve a flat image onto a block of wood, cover it with ink and press it against a paper page to make a print. Gutenberg Gutenburg Bible, the earliest major and Bi Sheng’s innovation was to book printed using mass-produced movable metal type in Europe in the produce images of individual letters, 1450s by Johannes Gutenberg or characters. Then, these letters were arranged into the text of a page and set into a frame for printing. Although it might not sound like much, this movable type technology meant that printing a page took minutes instead of weeks. Printing a book of 100 pages took weeks, not years. Plus, making copies was simple. As a result, more and more books entered circulation. Books held more information and, in Europe, more people read them throughout Gutenberg’s printing press Mainz Germany 1450s 12

szulyphoto Pieces of cast metal type the Renaissance and Enlightenment. Publishers began to print and sell books on a bigger scale than ever. One reason why the audience for books exploded? Education expanded dramatically in many places across the world. A growing number of people could read and they bought books. History, science, fiction, philosophy, dictionaries, Uwe travel guides—publishers offered books in every genre as printing technology advanced. Presses improved, paper became cheaper and by the end of the 20th century, the business of making and selling books had spread into a global industry worth billions of dollars. 13

HIGHLIGHTS DIGITAL PUBLISHING HAS TAKEN LOTS OF DIFFERENT DIRECTIONS AS AUDIENCES TRY NEW EXPERIENCES DIGITAL EXPERIMENTS But the story of publishing innovation doesn’t end there. The invention of computers and the Internet created new tools for writing. From the clay tablets and calames to desktops and digital formats, another huge technological shift has been changing publishing Kindle Paperwhite over the past several decades. Unlike printing, however, digital publishing has taken lots of different directions as people were using it to write novels 140 audiences try new experiences. characters at a time. The Kindle launched For example, publishing books on CD-ROM in 2007 and by 2010, e-books made up was a major trend in the 1990s. As old- an important part of sales. New channels, fashioned as that sounds today, CD- formats and ideas are still developing and ROM publishing let users access a large evolving online very quickly. After all, who amount of information easily. In fact, an needs a CD-ROM reference publication early digital encyclopedia set was priced when you have Wikipedia? 86% cheaper than the equivalent 21 volumes of printed books. And the format TO BE CONTINUED could include multimedia In short, the book is a technology that has audio, video and links. been renewed to meet the needs of readers While CD-ROMs were for hundreds and thousands of years. As replacing traditional publishers face digital challenges in the encyclopedias, more 21st century, there’s plenty of reasons to experiments were be optimistic about the future. Handmade, happening online. machine-printed or digital: books are Twitter launched in always adapting so that more people can 2006 and by 2008, access them—and the knowledge inside. 14

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CREATIVITY CORNER FINDING YOUR INSPIRATION 2020 and 2021 have not been easy years and you may feel like you have been doing a lot less, or even that you’ve lost your inspiration to create. But don’t worry—the Calaméo team will help you find your inspiration again. Photos by small smiles Contrary to what you might imagine, inspiration and creation are not reserved for just a few gifted people. Everyone is creative and can get inspired. All it takes is a little practice! To train your creative reflexes and encourage you to find your inspiration, here are our favorite ideas to explore. 16

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CREATIVITY CORNER 1 READ This tip may seem terribly obvious, but it’s true: reading improves imagination. Immersing yourself in different worlds as you read is truly inspiring. Our tip: read everything! Read all genres and every style to spark inspiration. Plus, you can read book excerpts on 2 Calaméo and discover even more reading material. WATCH MOVIES Another piece of advice that seems cliché but works: watch television shows and movies. Even if inspiration is not the only benefit, watching movies, just like reading, improves the imagination. On your mark, get set, watch! 18

3 EXPLORE THE WORLD Exploring another country can also be very inspiring: meeting new people, experiencing new cultures, and seeing new landscapes is stimulating. However, in the current situation, traveling internationally is complicated. Instead, go outside and explore your town or city. After all, you don’t have to go far to discover inspiring places. Whether it’s interesting architecture, a contrast between city and nature, or an abandoned house: everything can inspire you to create a story or recreate images. 19

CREATIVITY CORNER 4 It can be: • Quotes • Photos • Paintings • Graphics • Textures MAKE MOOD BOARDS Then put your mood board in a strategic location: set it as your On a large sheet of paper – or on desktop background or place it on Pinterest – gather lots of images that a wall that you frequently walk by. inspire you and make a mood board. Guaranteed inspiration! 20

5 PRACTICE And finally, the most important: practice. It’s time to roll up your sleeves and start getting creative. As they say: Practice makes perfect! By experimenting with your art and different forms of expression, you’ll be able to harness your creativity and stay inspired. So why not try drawing a whole notebook’s worth of sketches on the theme of your mood board? Or make five videos, take hundreds of photos, write thousands of words. Don’t worry about being perfect, because practice CONCLUSION is the name of the game. For a little inspiration to help you get started, we’ve created our own mood board for you to check out on page 24. It’s the result of a Calaméo team brainstorming session on the theme of “Renewal”. If you find our mood board inspiring, let us know on social media! Tag us @calameo on Pinterest so we can see your creative experiments. 21

TIPS CONTENT FRENZY Marketing and communications are all about creating and sharing content nowadays! But that doesn’t mean you have to constantly be creating new content. Learn how you can repurpose your content easily with our quick tips. REPACKAGE Take the general message from your content and put it in a new format Use an important quote from your latest blog post on an image for Instagram, or make it a Tweet! UPDATE You can reuse the same content—just update it with some new information. The blog post you wrote about “How to use social media in 2020” can be updated to “How to use social media in 2021” with even more great ideas! 22

ALL IN GOOD TIME If the timing is right and the content is useful, it’s a smart plan to repost the exact same content on the exact same medium. You may repost a useful tip you shared on LinkedIn a few times a year, if you consistently share other great content. CHANGE THE CHANNEL Reuse the exact same content, but post it on a different medium. Post on LinkedIn the infographic you have posted on Facebook last week. 23

sadi MOOD BOARD Elnaz A Mae Mu “I can hardly wait for tomorrow, it means a new life for me each and every day.” STANLEY KUNITZ Malvestida magazine 24 RENEWAL

Nasa L Mae Mu “EVERY SINGLE CELL IN THE HUMAN BODY REPLACES ITSELF OVER A PERIOD OF SEVEN YEARS. THAT MEANS THERE’S NOT EVEN THE SMALLEST PART OF YOU NOW THAT WAS PART OF YOU SEVEN YEARS AGO.” STEVEN HALL , THE RAW SHARK TEXTS OF DORIAN GRAY Jasmin Chew OSCAR WILDE, THE PICTURE the world in its antique pattern.” is lifted, and by degrees the forms “Veil after veil of thin dusky gauze Chris La Obinna Valentine wton and colours of things are restored to them, and we watch the dawn remaking 25

PICKS ORIGIN STORY While thinking about renewal for this issue, we decided to take a trip down memory lane and see where it all started on Calaméo. The first publication we found? Ollioules 2008, which took us right down to the Côte d’Azur. Check out a few titles from the early days of digital publishing. ARCHITECTURE L’ÎLE DES SORCIERS SHINNOKI ÉCOLOGIQUE An exciting excerpt from The close-up, full page Eco-architecture was a the French translation photos in this interior pretty new idea in 2008, of Anthony Horowitz’s design catalog show off but you could already read Groosham Grange texture and color perfectly. all about it on Calaméo novels. Wonder what Elegance—then and now. thanks to this publication. happens next… View more View more View more Share your favorite publications with us on Twitter @calameo 26

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READ OUR PREVIOUS ISSUES CALAMÉO MAG #1 CALAMÉO MAG #2 CALAMÉO MAG #3 CALAMÉO MAG #4 CALAMÉO MAG #5 CALAMÉO MAG #6 28