Calameo Mag #1 - February 2019

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#1 mag HAPPY BIRTHDAY Calaméo’s founders tell us about 10 years of digital publishing NEWS FEBRUARY 2019 STATISTICS & MORE 1

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NEW YEAR, NEW OPPORTUNITIES… AND NEW CONTENT ! Ever since our digital publishing platform was founded in 2008 by Jean-Olivier de Bérard and Mathieu Quisefit, Calaméo has constantly adapted in order to better serve users’ needs. The launch of our Help Center and Calaméo Blog, creating video tutorials, developing our social media presence and technical innovations like our new HTML5 reader combined with ultra-sophisticated document conversion… To support your publishing both personal and professional, our service CEO Jean-Olivier de Bérard has continued to grow and improve. & CTO Mathieu Quisefit, photographed in Paris by This magazine represents a new challenge for us. More than a @victormalecot million users visit our platform to read and create publications on a huge variety of different topics—a thriving community. Why a magazine? Because this type of content allows us to take a step back and dive deeper into subjects we haven’t often had the chance to discuss. Released four times a year, the magazine will keep you up to date with what’s going on at Calaméo and help you discover more about the features of our viewer. The magazine format aims to highlight our team members, some of our most devoted users, a behind-the-scenes look at our company and digital publishing news. The cover story for this first issue is Calaméo’s 10th anniversary, which we celebrated in April 2018. The perfect opportunity for our directors to look back at all we’ve accomplished and look forward to new goals and the bright future ahead! We hope that you enjoy rea- ding Calaméo Mag #1 as much as we enjoyed putting it together. HAPPY READING! 3

TABLE OF CONTENTS 6 NEWS 5 STATISTICS Focus on Digital Publishing 8 HIGHLIGHTS Happy Birthday Calaméo 16 18 TIPS EDITORS’ PICKS Quick tips, big impact 2018 Highlights 4

STATS FOCUS ON DIGITAL PUBLISHING In a year crowded with headlines about the digital publishing sector, we sifted through the stats to bring you essential trends at a glance. The highlights? Healthy numbers for self-published books and online magazines, plus continuing growth of digital-only subscriptions and the comeback of search over social leading referral traffic. 42,4% 129,600 OF ADULTS HAVE READ AT LEAST SELF-PUBLISHED ONE DIGITAL MAGAZINE ISSUE IN EBOOKS IN 2017 (US) THE LAST 30 DAYS IN 2018 (US) statista.com marketingcharts.com 34,8% SEARCH REFERRAL TRAFFIC AVERAGE 2017 (GLOBAL) businessinsider.fr 20M+ DIGITAL-ONLY SUBSCRIBERS (GLOBAL) fiip.com 5

NEWS Photo by Colin Schmitt from Pexels SNOW IN PARIS Calaméo is very lucky to have its headquarters in Follow us on Instagram for more the City of Lights. It’s even more magical when the Stories about our office life snow comes to cover the streets. @calameo_publishing 6

#CALAMEOCOVERSCLUB Now it’s easy to let us know you’d like your publication to be considered for our homepage. Just use the hashtag #CalameoCoversClub when sharing your publication on Twitter or Instagram. Learn more @photosophiamagazine PIN IT Calaméo’s Pinterest account always has FROM THE BLOG lots of new ideas to offer you even more inspiration on your favorite themes! Follow Check out the complete guide to us and let yourself be inspired @calameo embeds and learn how to change the look of your publications in your site. Visit our Pinterest account Learn more 7

HIGHLIGHTS HAPPY 8 BIRTHDAY

The Calaméo team celebrates a decade of digital publishing in Paris Calaméo turned 10 in 2018. An important milestone for the whole Calaméo team and for the field of digital publishing. 9

HIGHLIGHTS L et’s travel back in time to 2008. Are you watching the 2008 Olympics in Beijing, or headed to see The Dark Knight in thea- ters? Maybe you’re listening to M.I.A.’s smash Paper Planes hit “Paper Planes” on your iPod. Unless you’re tech-obsessed, you probably aren’t listening to music on your smartphone. The first iPhone was released just a few months earlier, in 2007. Things look a little different online, too. Facebook has 100 million users, compared to over 2 billion in 2018. Google has just been crowned the #1 most-visited website in the world for the first time—a position it still holds today. And Amazon is beginning to carry eBooks, which can be read on its new Kindle e-Reader. But in 2008, you already could be browsing ma- gazines, catalogs and books on Calaméo! Since launching, Calaméo has provided an easy- to-use digital publishing platform available in 7 languages. As the way we work and live online has changed, Calaméo has grown and adapted to offer its global community the best choice in digital publishing. 10

PARISIAN INNOVATION Founded by Jean-Olivier de Bérard and Ma- thieu Quisefit, Calaméo was developed in France. As de Bérard tells it, the pair were working together in Paris when they saw De Bérard the need for a new way to publish. & Quisefit “We knew that there were efficient ways to communicate online, especially thanks to video and services like YouTube,” ex- plains de Bérard. “We wanted to go further MOBILE by creating a document-sharing platform MOVES that would allow users to avoid having to With the Calaméo community thriving, a major print content.” change in digital culture was getting underway. The new platform quickly proved how suc- Mobile computing devices were now begin- cessful this idea could be. Users signed ning to offer people everywhere a new way up to read, publish and share, while to go online, from connected smartphones to powerhouse publisher Hachette released the original generation of tablets. an excerpt of the worldwide phenome- Calaméo CTO Mathieu Quisefit led the way in non Twilight on Calaméo. Publishers and adopting mobile formats for digital publishing. readers were convinced: Calaméo’s digi- In 2011, Calaméo became the first digital pu- tal publishing tools offered an innovative blishing platform to provide full support on way to connect. iPad. Because tablets allowed for new digital reading experiences, it was essential for the format to take advantage of all of the bene- fits of online publishing. On Calaméo, digital publications were fully responsive, comfor- table to read and easy to navigate, with the same interactive features as on desktop. Today, the number of mobile users has only Our vintage logo! continued to grow on Calaméo. 11

HIGHLIGHTS VIEWER CHOICES The exciting changes were far from over. Fol- lowing the unveiling of mobile support, our development team was hard at work redesi- gning the Calaméo viewer. A centerpiece of digital publishing on Calaméo, the viewer re- Calaméo’s ceived significant upgrades in 2012 to make hometown way for new features. The most obvious difference was, of course, the viewer’s new look. Or to be precise, its four new looks! The set of Calaméo Skins that accompanied the new viewer offered TECH users a choice of styles for presenting their MUSCLE documents as well as advanced functions. The redesigned viewer also came with For example, readers would now be able to big advantages for publishers. In addi- zoom in on the finer details of publications tion to the new Skins available, Calaméo and post them to social media networks in a users with a little bit of coding skill could snap using a convenient Share button. create their own, completely customized viewer Skins. This exclusive feature gave our users unique freedom to adapt the Ca- laméo viewer to their own needs. We also offered an API to help our users integrate digital publishing on Calaméo with the rest of their business’s back office. The cherry on top of all these changes? Our new viewer and mobile support meant that our community could try out a couple of interesting new trends in their Calaméo publications: streaming video and audio. We announced support for YouTube videos and SoundCloud tracks back in 2012 (just Smiles from the team in time for Gangnam Style)! 12

BUILDING THE FUTURE Next, we added a dedicated Support team to handle user questions about Calaméo and created a Help Center full of tutorials, FAQs and handy hints. (We’re still enriching the Help Center with new information all the time— check it out!) We updated the Calaméo Editor so that including links, video and other interac- tive elements to publications became quicker and easier than ever. And we relaunched the Calaméo blog to bring our users news, trends CALAMEO and guides to digital publishing on Calaméo. 2.0 In 2017, Calaméo took another big step into Calaméo has continued to evolve even as the digital future when we announced the the platform has stayed true to its original platform’s move to HTML5. CTO Quisefit took mission. In order to provide the best possible the lead in developing sophisticated docu- digital publishing tool for our global commu- ment conversion technology to complement nity, we’ve made improving user experience our HTML5 viewer. Looking ahead to the end an ongoing focus. We’re always asking our- of Flash, planned for 2020, we reinvented the selves how to make using our platform ea- foundations of our tech in order to best serve sier, more effective and more fun. Calaméo’s users now and in the years to come. This focus took shape in recent years starting with a total site makeover in 2013. We said goodbye to Calaméo version 1.0 and welcomed an all-new homepage, user interface and com- pany logo. We wanted to modernize the feel of our platform, taking mobile experiences into mind and highlighting the beautiful publica- tions of our community for visitors to browse. What could be better than our new avatar to re- present the streamlined experience of Calaméo 2.0 with a wink at our French heritage? 13

HIGHLIGHTS “The team and I are delighted to have achieved major disruptive innovation TOASTING in digital publishing 10 YEARS technology over the past A decade of innovation—that’s a reason to decade, changing our celebrate! From the earliest days of our plat- users’ understanding of form back in 2008 to the bustling internatio- nal community it has become today, millions written media” of users have come to Calaméo to create, JEAN-OLIVIER DE BÉRARD discover and share digital publications. The whole Calaméo team gathered in Paris this April to mark our ten-year anniversary with cake, ballons and a toast. But one thing has never changed: we’ve been amazed by the creativity and passion of Calaméo’s users from the very start. As we kick off our next decade, we are thrilled to be writing the next chapters of our story alongside all of you! Celebrating Calaméo 14

INTERVIEW JONATHAN COMBE Customer Relationship Manager at Calaméo C - In a few words, how would you describe C - What are your main professional challen- your role at Calaméo? ges for the upcoming year? JC - As Customer Relationship Manager, my JC - 2019 will be a pivotal year for Calaméo. main job is to respond to the questions, sug- We just celebrated our 10th birthday and gestions and needs of our users. I also esta- are looking forward to kicking off our next blish strategic processes that allow Calaméo decade at top speed! A number of exciting to take on challenges within our industry and projects are already underway, as well as I work closely with our Sales team. Finally, I new features that will provide our commu- supervise our Communications team and nity with an even better user experience. help coordinate their projects. My biggest challenge will be to strengthen Calaméo’s leading position in the digi- C - What is your favorite part about your job? tal publishing field, so as many people as JC - First of all, the people I work with! Every possible can enjoy the best platform out colleague brings a positive energy that is key there—ours! to moving towards our goals. And I really like working in a digital environment. The Internet C - Finally, can you tell us which publication is always changing, which allows us to keep on Calaméo is your favorite? growing, too. Every day there’s a new idea, a JC - Even though my German is a little rusty, I new challenge, a new solution. Last but not like 2018 Herbst Fahrtwind by Veloplus. They least, it’s a pleasure to be in direct contact with do a great job taking advantage of the pos- our users. Their suggestions and feedback are sibilities that Calaméo offers, which results in extremely valuable and our community holds an interactive and cleverly customized publi- an important place in the continued develop- cation. I also never miss checking out the new ment of our platform. It was created for them! issue of Void magazine every month. 15

TIPS QUICK TIPS, BIG IMPACT Browse the year’s top tips and explore everything you can accomplish with Calaméo in our Help Center. NEW INSIGHTS See where your readers are located around the world with our statistics. Learn more MENU MADE TO ORDER Want to keep navigating your publication on Calaméo simple? Create a custom table of contents. Learn more 16

SMART SHARING Make your publications part of your website in just a few simple steps. Find out how to embed your documents. Learn more SUBSCRIBERS ONLY Learn how to add subscribers and give them exclusive access to your publications on Calaméo. Learn more 17

EDITORS’ PICKS 2018 HIGHLIGHTS 2018 was a rich year in terms of content: healthy recipe books, amazing travel stories and photography, ultra-sharp guides to shopping in Paris… The editors present a short selection of our favorites below! TRAVELLIVE WHERE PARIS June 2018 October 2018 Who doesn’t dream about As you know, Calaméo is a sunlight and turquoise French company based in water during the colder Paris. This might help explain months? Thanks to our passion for the fabulous Travellive Magazine, magazine Where Paris, which we can escape to the shows you the secret places amazing Asian continent. and luxurious stores of the Vietnamese food, hotels City of Lights. Pardon our with sea views, high-fashion French—bravo! photoshoots in idyllic Read now places, and breathtaking landscapes.. You won’t be disappointed by the trip! RADIANT THE Read now COOKBOOK Shambhala Publications, June 2018 VOID MAGAZINE Radiant teaches you how June 2018 eating right can help you Void’s Outdoor issue takes feel great. Packed with readers to the ocean water information on healthy and salt air on Florida vitamins and nutrients, coastline. There’s surfing Radiant offers an easy guide and deep-sea diving—as to good choices. Publisher well as stories about the Shambhala has been a source fight for environmental for personal and spiritual preservation and the development on Calaméo for region’s rich cultural scene. 10 years—we’re delighted to A fresh, sunny read! choose this favorite! Read now Read now 18

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